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NILOY  BHATTACHERJEE

Assistant Professor

About

niloy.bhattacharjee@bcrec.ac.in

1973-08-07

2012-08-21

Masters in Business Administration

Shyambazar, Barddhaman. PO Rajbati. PIN 713104.

193470

Teaching-learning is a way of life rather than just a set of jobs strung along a career path. It provides not only job satisfaction but profound meaning to life and also, perhaps, spiritual fulfilment. The above encapsulates my approach to life and work.

Stochastic modelling and application of data science and machine learning for marketing research, marketing management and general management (research).

Qualifications

Educational Qualifications
  • MBA (PGDFM)
  • IIFM, Bhopal - 2001
  • PGDGIS
  • CDAC, Noida - 2003
  • MA (Economics)
  • BHU, Varanasi - 1999
  • BA (Hons.) (Economics)
  • BHU, Varanasi - 1997

IIM CAT 1999

Teaching and R & D experience
Teaching Research Industry
18 years 4 years 4 years
Online Mode Teaching
Subject Link
Marketing Research, International Marketing, Retail Management, B2B Marketing, Banking, HR Metrics & Analytics. Link

AP(II), FMS, Dr. B. C. Roy Engineering College, Durgapur. August 2012-present.

AP (I), Bengal College of Engineering & Technology, Durgapur. 2009-2012.

Faculty Member, ICFAI National College, Bardhhaman & Durgapur. 2007-2009.

Marketing Research, various private sector firms, N. Delhi. 2001-2006.

Marketing Research, International Marketing, Retail Management, B2B Marketing, Banking, HR Metrics & Analytics.

Stochastic modelling and application of data science and machine learning for marketing research, marketing management and general management (research).

Activities

Area of Interest

Teaching, Teaching Administration, Research & Publications (focus on stochastic modelling and application of DS & ML for marketing research& general management).

Expertise

Teaching and research with focus on stochastic modelling and application of DS & ML for marketing research & general management.

Project Ideas Submitted to Govt. Agencies/ On-going Projects / Research Ideas under preparation & execution
SL. No. Project Ideas Submitted to Govt. Agencies
1 Proposal for Going Global India - Exploratory Grants Application of the British Council, UK for Top-up Grant for Proposed Project “Sustainable Transformation in Business Practice” in partnership with Anglia Ruskin University, Cambridge, UK. 2022 (initial funding solicited GBP 15,000).

Publications

Participations

Participation In Seminar / Conference / Symposium / Workshop / Discussion Meeting

SL. No. Event Duration Year
1 Workshop on "Bibliometric Analysis", 15.05.2022, IBS Hyderabad. 1 day 2021-22
Participation In Administrative Committees
SL. No. Post Committee Year
1 Co-ordinator (Joint) Admissions Committee, FMS, BCREC CY 2015 onwards
2 Member Anti-ragging Roving Committee, BCREC AY 2022-23
Organization of events (Dr. B. C. Roy Engineering College)
SL. No. Description
1 FMS BCREC IIPP Webinar on 12th December 2020 starting 03:30 pm on “Covid19: A Financial Accounting and Audit Perspective” by Shri Parthajit De, DGM, Finance. NHPC Ltd, N. Delhi and Smt. Sriparna De, Asstt. Dir., Assurance. S. R. Batliboi, N. Delhi. Hosted on Google Meet by FMS. BCREC. Durgapur.

Thesis Supervised

Patent

Patents
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