SOMROOP SIDDHANTA

HOD

About

Email	somroop.siddhanta@bcrec.ac.in
Date of birth	1979-03-21
Date of joining	2021-05-04
Department	Masters in Business Administration
Address	2B/3 Vivekananda Park, Tetikhola, Durgapur - 713212
Vidwan ID	236681
About Me	Dr. Somroop Siddhanta is a PhD in Management from the National Institute of Technology and an MBA from the Indian Institute of Technology (ISM). At present he is Professor and Head-Faculty of Management Studies, Dr B C Roy Engineering College, Durgapur with more than 18 years of academic experience. His research areas include Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports. He has 10 International Journal publications to his credit including ABDC (A & C categories) and Scopus listed ones along with 10 International Conference publications including conferences in IIMA, XLRI & IIMC. He teaches Specialized Courses in Digital Marketing, Marketing Communications, Sales & Retail, Consumer Behaviour, along with Core Courses in Marketing Management and Corporate Strategy. Prior to joining academics, he had an industry experience of over 2 years in companies such as Eli Lilly & Company and Piramal Enterprises.
Specialization / Research Interest	Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

Qualifications

Educational Qualifications

PhD
NIT Durgapur - 2015
MBA
IIT (ISM) Dhanbad - 2003
BSc (H)
The University of Burdwan - 2000

Other Examination Cleared

CAT of IIMs - 2000

Teaching and R & D experience

Teaching	Research	Industry
18	4	2

Dr Siddhanta has more than 18 years of academic experience and 2 years of industry experience. He has more than 2 yrs experience in Strategic Planning, Implementation and Control of a gamut of activities for Faculty of Management Studies, BCREC from May 2021 onwards and also for 6 months in the School of Management Studies JIS University, Kolkata. He has more than one year experience as an Associate Professor in School of Management, Presidency University, Bengaluru where he was also a supervisor of two PhD Research Scholars. He also has more than 5 years of experience as Faculty-In-Charge – Internships & Placements which included coordination of Final Placement activities of MBA, BBA and BBA (Sports Management). He was also Course Coordinator of RAI’s PGPRM and MBA-PTU courses during 2009-2011

Specialized Courses in Digital Marketing, Integrated Marketing Communications, Sales & Retail Management, Consumer Behaviour, along with Core Courses in Marketing Management, Corporate Strategy and Business Economics.

Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

1. Awarded for “Outstanding Support & Cooperation in Corporate Relations & Talent Transfer” by NSHM Knowledge Campus on May 13, 2019.

2. 1st prize in Ecomatrix – General Management Event conducted by IIM Calcutta in Intaglio 2002.

Activities

Area of Interest

Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports

Expertise

Measuring Service Quality, Analysis of Print Ads, Sales Role Plays, Time Series analysis

Highlights

Faculty-Details

SOMROOP SIDDHANTA

HOD

About

Qualifications

Educational Qualifications

Teaching and R & D experience

Activities

Area of Interest

Expertise

Publications

Participations

Thesis Supervised

Patent

Patents

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