NILOY BHATTACHERJEE

Assistant Professor

About

Email	niloy.bhattacharjee@bcrec.ac.in
Date of birth	1973-08-07
Date of joining	2012-08-21
Department	Masters in Business Administration
Address	Shyambazar, Barddhaman. PO Rajbati. PIN 713104.
Vidwan ID	193470
About Me	Teaching-learning is a way of life rather than just a set of jobs strung along a career path. It provides not only job satisfaction but profound meaning to life and also, perhaps, spiritual fulfilment. The above encapsulates my approach to life and work.
Specialization / Research Interest	Stochastic modelling and application of data science and machine learning for marketing research, marketing management and general management (research).

Qualifications

Educational Qualifications

MBA (PGDFM)
IIFM, Bhopal - 2001
PGDGIS
CDAC, Noida - 2003
MA (Economics)
BHU, Varanasi - 1999
BA (Hons.) (Economics)
BHU, Varanasi - 1997

Other Examination Cleared

IIM CAT 1999

Teaching and R & D experience

Teaching	Research	Industry
16.5 years	4 years	4 years

Online Mode Teaching

Subject	Link
Marketing Research, International Marketing, Retail Management, B2B Marketing, Banking, HR Metrics & Analytics.	Link

AP(II), FMS, Dr. B. C. Roy Engineering College, Durgapur. August 2012-present.

AP (I), Bengal College of Engineering & Technology, Durgapur. 2009-2012.

Faculty Member, ICFAI National College, Bardhhaman & Durgapur. 2007-2009.

Marketing Research, various private sector firms, N. Delhi. 2001-2006.

Marketing Research, International Marketing, Retail Management, B2B Marketing, Banking, HR Metrics & Analytics.

Stochastic modelling and application of data science and machine learning for marketing research, marketing management and general management (research).

Activities

Area of Interest

Teaching, Teaching Administration, Research & Publications (focus on stochastic modelling and application of DS & ML for marketing research& general management).

Expertise

Teaching and research with focus on stochastic modelling and application of DS & ML for marketing research& general management.

Project Ideas Submitted to Govt. Agencies/ On-going Projects / Research Ideas under preparation & execution

SL. No.	Project Ideas Submitted to Govt. Agencies
1	Proposal for Going Global India - Exploratory Grants Application of the British Council, UK for Top-up Grant for Proposed Project “Sustainable Transformation in Business Practice” in partnership with Anglia Ruskin University, Cambridge, UK. 2022 (initial funding solicited GBP 15,000).

Publications

Journal

Year	Journal	DOI/Link/Web Link/UGC Link
2021-22	Mukherjee S., Roy. B., Bhattacherjee, N.K., Chattopadhyay, C., A Simulation Study of the General Impact on Incentivization of Industrialization in India by Analysis of EPS, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 37-45, March, 2022. ISSN: 2582-9068	Link
2021-22	Chattopadhyay, P., Dey U., Sinha, P., Bhattacherjee, N.K., A Time-Domain Study of the Urban Consumer Price Index of Fuel in India Concerning the Pandemic Period, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 46-55, March, 2022. ISSN: 2582-9068	Link
2021-22	Mondal, S., Mukherjee, S., Bhattacherjee, N.K., Roy, B., Pal, H., Biswas, S., A Time-Domain Study of the Urban Consumer Price Index of Fuel in India Concerning the Pandemic Period, BCREC Engineering & Science Transaction (BEST), Vol. 3, Issue 1, pp. 56-68, March, 2022. ISSN: 2582-9068	Link

Conference

Year	Conference	National/International	DOI/Link/Web Link/UGC Link
2022-23	Roy, B., Mukherjee, S., Bhattacherjee, N. K., Samanta, S., Gupta, S., Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0, Doctoral Symposium on Human Centered Computing (HUMAN 2023), jointly organised by Techno India University, WB & CSI, Kolkata Chapter. Springer. February, 2023.	International	Web Link
2022-23	Mukherjee S., Roy B., Bhattacharjee N. K., Mondal, S., Roy, A. Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions, International e-conference on the Impact of COVID-19 on Business, Economy and society, Depatt. of Commerce, Kazi Nazrul University, Asansol, 28-29 May, 2023.	International	Web Link
2021-22	Mukherjee, S., Roy, B., Bhattacherjee, N. K., Towards Industry 5.0- Tertiary Students' Perception on the Digitalized Operation Ecology of Competency Building Didactics, International Conference on Operations Management, ICFAI Business School (IBS), Hyderabad, May 13-14, 2022, pg. 102, ISBN: 978-81-956974-2-7	International	Web Link
2021-22	Sengupta, I., Koner, C., Bhattacherjee, N. K., Gupta, S., Automated Student Merit Prediction using Machine Learning, 2022 IEEE World Conference on Applied Intelligence and Computing (AIC 2022), Rajkiya Engineering College, Sonbhadra, India, technically supported by Soft Computing Research Society, June 17-19, 2022, pp. 556-561, DOI: 10.1109/AIC55036.2022.9848969	International	DOI
2021-22	Bhattacherjee N. K., Dey U., Chattopadhyay P., Sinha P., Gupta, S., Machine Learning Assisted Identification of Peak Demand Patterns and Fleet Size Optimisation of Ride-Hailing Service Operations in Select Tier I Cities in India, 24th Annual International Conference of the Society of Operations Management (SOM-2021), XLRI Jamshedpur, November 2021.	International	Web Link

Book Chapter

Year	Book	DOI/Link/Web Link/UGC Link
2022-2023	Mukherjee S., Roy B., Bhattacharjee N. K., Mondal, S., Roy, A. Psychosomatic impacts from COVID 19 among students of professional courses: Risk factors and possible mitigation interventions, Book Chapter in Impact of COVID-19 on Business, Economy and society, Redshine Publication, pp. 78-91. May, 2023. ISBN 978-1-31-270183-0, https://doi.org/10.25215/1312701838	DOI
2021-23	Mondal, B., Chakraborty, D., Bhattacherjee, N. K., Mukherjee, M., Neogi, S., Gupta, S., Review for Metaheuristic Optimization Propels Machine Learning Computations Execution on Spam Comment Area Under Digital Security Aegis Region , pp. 343-361, Integrating Meta-heuristics and Machine Learning for Real-world Optimization Problems, Volume 1038 of Studies in Computational Intelligence, Springer Nature, June 2022, ISBN/ISSN 3030990796, 9783030990794, https://doi.org/10.1007/978-3-030-99079-4_13	DOI

Participations

Participation In Seminar / Conference / Symposium / Workshop / Discussion Meeting

SL. No.	Event	Duration	Year
1	Workshop on "Bibliometric Analysis", 15.05.2022, IBS Hyderabad.	1 day	2021-22

Participation In Faculty Development Programmes

SL. No.	Name	Type	Duration
1	FDP on "Fundamental Research Using Application Software"	Online	June 20-26, 2022.
2	FDP on “Applications of Machine Learning”	Online	February 22-26, 2022.
3	FDP on “Moodle Learning Management System"	Online	March, 2020

Participation In Administrative Committees

SL. No.	Post	Committee	Year
1	Co-ordinator (Joint)	Admissions Committee, FMS, BCREC	CY 2015 onwards
2	Member	Anti-ragging Roving Committee, BCREC	AY 2022-23

Organization of events (Dr. B. C. Roy Engineering College)

SL. No.	Description
1	FMS BCREC IIPP Webinar on 12th December 2020 starting 03:30 pm on “Covid19: A Financial Accounting and Audit Perspective” by Shri Parthajit De, DGM, Finance. NHPC Ltd, N. Delhi and Smt. Sriparna De, Asstt. Dir., Assurance. S. R. Batliboi, N. Delhi. Hosted on Google Meet by FMS. BCREC. Durgapur.

Highlights

Faculty-Details