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PROVISIONAL ROUTINE FOR 1ST SEMESTER (UG & PG) AND 3RD SEMESTER (UG) THEORY EXAMINATIONS 2025-26 (PHASE II) | Corrigendum regarding Practical & Sessional Examinations for Regular Students for 1st Semester (UG & PG) and 3rd Semester (UG) Examinations 2025–26 | Notification regarding Examination Form Fill-up for Regular and Backlog Students for 1st Semester (UG & PG) and 3rd Semester (UG) Examinations 2025–26 | Book Distribution Schedule (2nd & Last Round) for the 2026 EVEN Semester Students | Availability of MAKAUT Degree Certificate and Marksheet on NAD  

Faculty-Details

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Dr. Surjadeep  Dutta

Assistant Professor

About

surjadeep.dutta@bcrec.ac.in

1995-01-03

2025-09-10

Masters in Business Administration

Qualifications

Educational Qualifications

Activities

Publications

Journal
Date Title Journal DOI Link
20-11-2025 Biometric Payment Systems in India – A Case Study of ThumbPay by Proxgy Academic International Journal of Engineering Science (AIJES) DOI View
29-10-2025 The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content Advances in Consumer Research DOI View
18-10-2025 Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns Academic International Journal of Engineering Science (AIJES) DOI View
19-09-2025 Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem The International Journal of Accounting and Economic Studies DOI View
30-07-2025 A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing International Insurance Law Review (IILR). DOI View
10-07-2025 Luxury without limits: The rise of demi-fine jewellery through social media technology Journal of Information Technology Teaching Cases DOI View
30-06-2025 A SYSTEMATIC REVIEW OF INFLUENCER MARKETING'S ROLE IN ENHANCING SOCIAL COMMERCE WITHIN OTT SERVICES Academy of Marketing Studies Journal DOI View
06-06-2025 Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study Journal of Business Strategy Finance and Management DOI View
05-06-2025 A Systematic Literature Review on Customer Purchase Decision of Restaurant Foods through Food Delivery Apps Qubahan Ecolead Journal DOI View
05-05-2025 AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries Journal of Information Technology Teaching Cases DOI View
11-03-2025 Breaking the bubble: A case study on the echo chamber effect in Instagram Journal of Information Technology Teaching Cases DOI View
12-02-2024 Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants Journal of Business Strategy Finance and Management DOI View
Conference
Date Title Conference DOI Link
11-02-2023 A study on how integration of Facebook (Meta) Marketing and Whatsapp Marketing of Start-up E-commerce Industries will turn the right target audience into the loyal customers INTERNATIONAL CONFERENCE ON REIMAGINING MARKETING WITH TECHNOLOGY DOI View
24-06-2023 A study on influences of social media ads campaign in political environment of Tamil Nadu: Review Based Article. 2ND PRITAM SINGH MEMORIAL (PRISM) CONFERENCE , IIM NAGPUR DOI View

Participations

Thesis Supervised

Patent

Patents
Date Title Patent No. Country
01-03-2024 A SYSTEM FOR PROFILE INFORMATION OF A PROSPECTIVE TARGET USER FROM A VIRTUAL CONTACT FILE 518370 India
24-11-2023 AI based Product Identifying and Billing Device 6326430 UK
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