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10-09-2025 |
| Teaching | Research | Industry |
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| 0 | 48 | 17 |
| Date | Title | Journal | DOI | Link |
|---|---|---|---|---|
| 20-11-2025 | Biometric Payment Systems in India – A Case Study of ThumbPay by Proxgy | Academic International Journal of Engineering Science (AIJES) | DOI | View |
| 29-10-2025 | The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content | Advances in Consumer Research | DOI | View |
| 18-10-2025 | Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns | Academic International Journal of Engineering Science (AIJES) | DOI | View |
| 19-09-2025 | Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem | The International Journal of Accounting and Economic Studies | DOI | View |
| 30-07-2025 | A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing | International Insurance Law Review (IILR). | DOI | View |
| 10-07-2025 | Luxury without limits: The rise of demi-fine jewellery through social media technology | Journal of Information Technology Teaching Cases | DOI | View |
| 30-06-2025 | A SYSTEMATIC REVIEW OF INFLUENCER MARKETING'S ROLE IN ENHANCING SOCIAL COMMERCE WITHIN OTT SERVICES | Academy of Marketing Studies Journal | DOI | View |
| 06-06-2025 | Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study | Journal of Business Strategy Finance and Management | DOI | View |
| 05-06-2025 | A Systematic Literature Review on Customer Purchase Decision of Restaurant Foods through Food Delivery Apps | Qubahan Ecolead Journal | DOI | View |
| 05-05-2025 | AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries | Journal of Information Technology Teaching Cases | DOI | View |
| 11-03-2025 | Breaking the bubble: A case study on the echo chamber effect in Instagram | Journal of Information Technology Teaching Cases | DOI | View |
| 12-02-2024 | Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants | Journal of Business Strategy Finance and Management | DOI | View |
| Date | Title | Conference | DOI | Link |
|---|---|---|---|---|
| 13-02-2026 | A Study on the Influence of Instagram Marketing Strategies on Consumer Purchase Intention of Cosmetic Products | International Conference on Emerging Markets (ICEM) 2026 | DOI | View |
| 29-01-2026 | Impact of Social Media Marketing Factors on Consumer Buying Potential in Private Bank Insurance Services. | The infinite Loop: From Disruption to Design Rethinking How Business, Technology and Humanity evolve togather | DOI | View |
| 24-06-2023 | A study on influences of social media ads campaign in political environment of Tamil Nadu: Review Based Article. | 2ND PRITAM SINGH MEMORIAL (PRISM) CONFERENCE , IIM NAGPUR | DOI | View |
| 11-02-2023 | A study on how integration of Facebook (Meta) Marketing and Whatsapp Marketing of Start-up E-commerce Industries will turn the right target audience into the loyal customers | INTERNATIONAL CONFERENCE ON REIMAGINING MARKETING WITH TECHNOLOGY | DOI | View |
| Committee Name | Start Date | End Date |
|---|---|---|
| DAC 2026-2027 | 28-05-2026 | 30-06-2027 |
| Title | Patent Number | Patent Office | Date | Status | Country | Application No. | Abstract | Expiration Date |
|---|---|---|---|---|---|---|---|---|
| A SYSTEM FOR PROFILE INFORMATION OF A PROSPECTIVE TARGET USER FROM A VIRTUAL CONTACT FILE | 518370 | The Patent Office, Government Of India | 01-03-2024 | Granted | India | 202241036402 | ABSTRACT A SYSTEM AND PROFILE INFORMATION OF A PROSPECTIVE TARGET USER FROM A VIRTUAL CONTACT FILE The present disclosure discloses a system(100) and method(200) for profile information of a prospective target user from a virtual contact file. The system(100) comprises, server(102) a web-based platform having the virtual contact file of the enterprise. The virtual contact file of the enterprise is embedded enquiry form hyperlinked with a database (108) of the enterprise. The user interface(104), the prospective target user add input data in response to the enquiry form available in the virtual contact file. The data harvesting unit (106), coupled to the user interface (104), to retrieve the profile information from the input data submitted by the prospective target user, and transmits the profile information to the database (108) of the enterprise. | 24-03-2027 |
| AI based Product Identifying and Billing Device | 6326430 | General of Patents, Designs and Trade Marks Intellectual Property Office, UK | 24-11-2023 | Granted | UK | 6326430 | International Design Classification: Version: 14-2023 Class: 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT Subclass: 02 DATA PROCESSING EQUIPMENT AS WELL AS PERIPHERAL APPARATUS AND DEVICES | 16-11-2028 |