MBA

Masters in Business Administration (2 years)

Year of establishment: 2004

Current Intake: 60

OVERVIEW

Faculty of Management Studies (FMS), established in 2004, has carved itself as a leading Centre for Management education in West Bengal and Eastern India, with state-of-the-art infrastructure, experienced faculty members, providing unsurpassed insights into the global ramifications about the rise of Global and Indian businesses, which is augmented by an excellent industry-connect and an unrivalled alumni network that ensures students are industry-ready when they graduate. The MBA Program of FMS imbibes the right skills and mindset apart from the domain knowledge, and thereby develops a new generation of business leaders, uniquely equipped to both thrive in, and contribute to the agility and complexity of the current VUCA world. The MBA program is carefully tailored to equip students, not only with top-tier technical expertise and resources, but also a deeper and more holistic sense of corporate integrity and socio-¬cultural awareness — all of which we firmly believe, will be crucial for the next generation of world-class professionals.

Programme Educational Objectives for MBA :-

PE01: Graduate of the department are expected to excel in their professional careers through creation and innovation in the professional industries environment, pursue research of the entrepreneurship by aquiring comprehensive knowledge in specialized management domain, along with the core disciplines of commerce, social science, mathematics and statistics.

PEO2:Graduates of the department are expected to behave as a complete management professional by adhering to the industrial codes of conduct, professional ethics and values, and be flexible to address the challenges of managerial and leadership roles especially in a multi-cultural environment.

PEO3: Graduates of the department are expected to evolve as socially-responsible citizens, with an ability to meet the ever-transient needs of the society, through continuous adaptation to change without making any ethical trade-off.

Programme Outcomes :-

1.   Graduates of the MBA program are expected to demonstrate competence in basic level of commerce, social and information sciences, fundamental quantitative methods and specialized functional domains of management appropriate to the program.
2.   Graduates of the program are expected to be able to use appropriate knowledge and skills to identify, formulate, investigate, analyze and solve complex business problems in order to reach substantiated conclusions.
3.   Graduates of the program are expected to be able to design solutions for complex multi-dimensional corporate problems and execute systems, components or processes that meet specified needs using contemporary techniques, resources, and management tools with appropriate attention to applicable standards and relevant strategic framework.
4.   Graduates of the program are expected to work effectively as a member and leader in teams preferably in a multi-disciplinary setting.
5.   Graduates of the program are expected to communicate effectively with all the stakeholders as a part of his role as a manager
6.   Graduates of the program are expected to apply ethical principles and make ethical choices for the larger interest of Enterprise, Public and Society
7. Graduates of the program are expected to engage in independent and life-long learning to evolve as responsible Corporate Leaders

Selection Procedure:

Submit filled up the application form
Selection will be on the basis of GD and PI
Must Qualify MAT/JEMAT[ However CAT / CMAT candidates can also apply subject to the guidelines available from MAKAUT time to time ]
Fee Structure MBA (2025-27). Click here
Scholarship Scheme for Admission to MBA (2025-2027). Click here

Salient Features of Our MBA Degree Course:

A Pool of highly qualified & Experienced Faculty.
Excellent industry Institute Interface.
Computer & Internet rich learning Environment.
Well Stocked Library with National & International Journals (Learning Resource Centre).
Fully Air-Conditioned Ambience.
Latest Teaching tools & Methodology.
Soft Skill development Programme.
Strong Placement Support.
Weightage on Constant Value - Addition.

Vision

To create extraordinary success with ordinary lives in the field of management education through, meaningful, devoted and determined effort of all stakeholders.

Mission

To develop socially-conscious and creative thought leaders for managing transformation in industry and create academic excellence through research, or develop entrepreneurial skills by imparting quality and value-oriented University based management education.

HOD Details

Somroop Siddhanta

BSc, MBA - IIT (ISM) Dhanbad, PhD - NIT Durgapur

Contact No: 9002650046

Contact Email: somroop.siddhanta@bcrec.ac.in

Message from HOD

In this age of digital transformation with the avalanche of disruptive technologies like Artificial Intelligence, Blockchain and Internet of Things, the only thing that is constant is change. From large multinational firms to small businesses, from entrepreneurial start-up ventures to educational institutions, from professionals to students, all are embracing change like never before. And rightly so. Consequently, management education has undergone a paradigm shift.

FMS, BCREC has established itself as a leading centre for management education in West Bengal and Eastern India, with state-of—the-art infrastructure and faculty resources, unparalleled placements and industry connect, and with the prized alumni it possesses, who have already made giant strides in their career.

Since its inception, the focus of FMS has been on imbibing the skills and right mindset, apart from the domain knowledge, so that students may be ready to take up the challenges in the industry with aplomb. FMS strongly believes that the way forward to a successful managerial career, is to have a mindset for innovation, empathy for clients, thinking out of the box and having a clean slate of the mind, bereft of prejudices where even the most insignificant of ideas may garner a place in it. This leads to FMS graduates suggesting solutions that really matter to the organizations, and their clients, which in turn ensures unrestrained growth for the firms. A win-win situation indeed!

List of Faculty

Dr. Surjadeep Dutta	Assistant Professor
SOMROOP SIDDHANTA	HOD
Dr. Arunava Mookherjee	Professor
INDRANI SENGUPTA	Assistant Professor
DR. BHASWATI ROY	Assistant Professor
Dr. Bijoy Gupta	Assistant Professor
Sandip Mukherjee	Associate Professor
NILOY BHATTACHERJEE	Assistant Professor
PARTHA CHATTOPADHYAY	Assistant Professor
SUBHASIS DATTA	Assistant Professor
Sayanti Samanta	Assistant Professor
Krishna Roy	Assistant Professor

List of Technical Staff

Achievements

Achievements

Laboratories

Area of Research

Areas of research interest

Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

Faculty Activity

Publications

Journal

Date	Title	Authors	Journal	DOI	Link
20-11-2025	Biometric Payment Systems in India – A Case Study of ThumbPay by Proxgy	Abhinab Mondal, Surjadeep Dutta	Academic International Journal of Engineering Science (AIJES)	DOI	View
29-10-2025	The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content	Indrani Neglur , Dr. Souvik Banerjee , Dr. Pradeep E , Dr. Abhijit Pandit , Dr. Surjadeep Dutta	Advances in Consumer Research	DOI	View
18-10-2025	Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns	Surjadeep Dutta, Sarthak Sengupta, Arivazhagan.R	Academic International Journal of Engineering Science (AIJES)	DOI	View
19-09-2025	Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem	Eugene J, Dr. Arivazhagan, R, Dr. Surjadeep Dutta	The International Journal of Accounting and Economic Studies	DOI	View
30-07-2025	A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing	Surjadeep Dutta, Souvik Banerjee, Sarthak Sengupta, Vilas G. Waikar	International Insurance Law Review (IILR).	DOI	View
17-07-2025	Revisiting the Environmental Kuznets Curve: A Panel Data Analysis	Indrani Sengupta, Sohini Ghosh, Bijoy Gupta	International Journal of Advances in Management and Economics	DOI	View
10-07-2025	Luxury without limits: The rise of demi-fine jewellery through social media technology	Paul Arun Kumar James and Surjadeep Dutta	Journal of Information Technology Teaching Cases	DOI	View
30-06-2025	A SYSTEMATIC REVIEW OF INFLUENCER MARKETING'S ROLE IN ENHANCING SOCIAL COMMERCE WITHIN OTT SERVICES	Prabhavathy R, Paul Arun Kumar J, Surjadeep Dutta, Gayathiri G	Academy of Marketing Studies Journal	DOI	View
06-06-2025	Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study	Surjadeep Dutta , Paul Arun Kumar James , Prabhavathy Raja Ebenezer and Sarthak Sengupta	Journal of Business Strategy Finance and Management	DOI	View
05-06-2025	A Systematic Literature Review on Customer Purchase Decision of Restaurant Foods through Food Delivery Apps	Dr. Surjadeep Dutta, Neha Gupta, Dr.Rebecca Balasundaram, Victor Mondal, Arivazhagan R.	Qubahan Ecolead Journal	DOI	View
05-05-2025	AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries	Surjadeep Dutta, Arivazhagan Ramanathan, GB Sakthi Prasath, and TS Edwin	Journal of Information Technology Teaching Cases	DOI	View
11-03-2025	Breaking the bubble: A case study on the echo chamber effect in Instagram	Surjadeep Dutta, Arivazhagan R, and Pradeep E	Journal of Information Technology Teaching Cases	DOI	View
15-11-2024	Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study	Arunava Mookherjee ,Krishna Roy , Ujjwal Kanti Paul; Saurabh Tiwari	Benchmarking -An International Journal	DOI	View
17-07-2024	REVISITING THE ENVIRONMENTAL KUZNETS CURVE: A PANEL DATA ANALYSIS	INDRANI SENGUPTA, SOHINI GHOSH, BIJOY GUPTA	INTERNATIONAL JOURNAL OF ADVANCES IN MANAGEMENT AND ECONOMICS	DOI	View
24-03-2024	MEMS based Wearable Smart-Glove and its Application of Gesture Detection and Sign Language Classification for Vocally Impaired with Integrated Health Monitoring System	Dr. Rekha H., Banda Saisandeep, Rashma M. , Dr. G. N. Keshava Murthy, Dr. Kamalika Tiwari, Subhasis Datta	International Journal of Intelligent Systems and Applications in Engineering (IJISAE)	DOI	View
12-02-2024	Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants	SURJADEEP DUTTA, UMA PADMINI EMA , SARTHAK SENGUPTA and SOUVIK BANERJEE	Journal of Business Strategy Finance and Management	DOI	View
14-11-2023	ECA-MURE Algorithm and CRB Analysis for High-Precision DOA Estimation in Coprime Sensor Arrays	D Veerendra, BN Umesh, Anand Khandare, Divya Rohatgi, Kamalika Tiwari, Subhasis Datta, Megharani Patil	IEEE Sensors Letters	DOI	View
31-08-2023	A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market	Singh, S and Siddhanta, S	Gyan Management	DOI	View
01-03-2022	A Simulation Study of the General Impact on the Incentivization of Industrialization in India by Analysis of EPS	S Mukherjee, B Roy, N K Bhattacherjee, C Chattopadhyay	BCREC Engineering and Science Transaction	DOI	View
01-03-2022	An Investigation into Correlation Patterns Between Doomsday Clock Readings and Covid 19 Impact in India with Bootstrapping and ML	S Mondal, S Mukherjee, N K Bhattacherjee, B Roy, H Pal, S Biswas	BCREC Engineering and Science Transaction	DOI	View
31-08-2021	Does promotional mix have a long-term effect on sales? A case of the pharmaceutical industry in India	Siddhanta, S and Guha, M K	The IUP Journal of Marketing Management	DOI	View
02-01-2021	IMPACT OF OUTLINING FACTORS TOWARDS ONLINE GREEN PRODUCTS: AN EMPIRICAL INVESTIGATION ON CONSUMERS’ AWARENESS	Indrajit Ghosal, Bijoy Gupta, Moumita Dey, Bikram Prasad	International Journal on Recent Trends in Business and Tourism	DOI	View
01-07-2018	Labour Welfare and Social Security System in India	S Mukherjee	Educational Science Review	DOI	View
30-09-2016	DISPARITY IN TELECOMMUNICATION DEVELOPMENT ACROSS STATES IN INDIA	Indrani Sengupta, Pravat Kumar Kuri	INTERNATIONAL JOURNAL OF CURRENT RESEARCH	DOI	View
31-05-2016	TREND AND INEQUALITY IN TELECOMMUNICATION DEVELOPMENT IN INDIA	INDRANI SENGUPTA	INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH	DOI	View
23-07-2015	An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India	Banerjee, N and Siddhanta, S	Global Business Review	DOI	View
04-08-2014	The impact of promotional mix on profit in the B2B sector	Siddhanta, S and Banerjee, N	Marketing Intelligence and Planning	DOI	View
31-03-2013	OPTIMAL ROTATION OF TEAK PLANTATION	INDRANI SENGUPTA	PARIPEX INDIAN JOURNAL OF RESEARCH	DOI	View
30-06-2011	The Challenges in Establishing Prerequisites and Characteristic Features of Global Brands	Siddhanta, S and Pal, S	Pragyaan : Journal of Management	DOI	View
01-12-2010	A study on the performance of the banking sector with special reference to the different guidelines of RBI for the period of 2004-05 to 2007-08	Sayanti Samanta	CALYX- Journal of Business Management	DOI	View
30-09-2010	A STUDY TO IDENTIFY THE CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION IN INDIAN SME SECTOR	PARIJAT UPADHYAY, PRANAB K. DAN AND INDRANI SENGUPTA	FOCUS: THE INTERNATIONAL JOURNAL OF MANAGEMENT DIGEST	DOI	View
01-01-2010	Promotional Mix and Corporate Performance – An empirical study	Siddhanta, S and Chakrabarty, A	Paradigm-a Management Research Journal	DOI	View
31-03-2006	NON LINEAR DYNAMIC PARADIGM FOR ECONOMMIC SYSTEMS	INDRANI SENGUPTA, S. N. SENGUPTA	THE BULLETIN OF ENGINEERING AND SCIENCE	DOI	View

Conference

Date	Title	Authors	Conference	DOI	Link
29-10-2025	Enhancing Text Intelligence with Soft Voting and TF-IDF Logistic Learners	Sayanti Samanta, Pinky Pramanik, Rajib Kumar Mondal, Joyjit Patra , Upasana Adhikari and Subir Gupta	International Conference on Data Analytics & Management (ICDAM 2025)	DOI	View
13-10-2025	Intelligent Air Quality Control Through Continuous Policy Learning	Sayanti Samanta, Jayashri Deb Sinha, Subir Gupta, Bibhuti Bhusan Dash, Utpal Chandra De, Sudhansu Shekhar Patra	International Conference on Inventive Systems and Control (ICISC)	DOI	View
09-10-2025	Harnessing Adaptive Intelligence for Strategic Human Capital Retention	Sayanti Samanta;Niloy Kumar Bhattacherjee; Indrani Sengupta; Sandip Mukherjee; Upasana Adhikari; Subir Gupta	2025 International Conference on Computing, Intelligence, and Application (CIACON)	DOI	View
09-10-2025	HARNESSING ADAPTIVE INTELLIGENCE FOR STRATEGIC HUMAN CAPITAL RETENTION	NILOY KUMAR BHATTACHERJEE, SAYANTI SAMANTA, INDRANI SENGUPTA, SANDIP MUKHERJEE, UPASANA ADHIKARI, SUBIR GUPTA	2025 INTERNATIONAL CONFERENCE ON COMPUTING, INTELLIGENCE AND APPLICATION (CIACON)	DOI	View
09-10-2025	Harnessing Adaptive Intelligence for Strategic Human Capital Retention	N. K. Bhattacherjee, S. Samanta, I. Sengupta, S. Mukherjee, U. Adhikari, S. Gupta	2025 International Conference on Computing, Intelligence, and Application (CIACON)	DOI	View
20-09-2025	Intelligent user interfaces for Industry 4.0: Improving workplace security by systematically applying machine learning and image processing to identify face mask usage	Sayanti Samanta, Sandip Mukherjee, Bhaswati Roy, Niloy Kumar Bhattacherjee, Aparna Bhaduri, Subir Gupta	2023 International Conference on Computer, Electronics & Electrical Engineering & their Application (IC2E3)	DOI	View
29-05-2025	A Reverse Logistics Model Based on Blockchain for The Construction Industry	Dr. Kamalika Tiwari, Dr. Santigopal Pain, Dr. Debashis Ghosh, Subhasis Datta	International Conference on Mathematical Sciences : Emerging Applications in Engineering & Environmental Sustainability (ICMS 2025)	DOI	View
24-03-2025	Tracing Performance Trends of Self-Help Groups Across India: A Social Computing Analysis	Sayanti Samanta, Bhaswati Roy, Indrani Sengupta, Sandip Mukherjee	2025 International Conference on Computational, Communication and Information Technology (ICCCIT)	DOI	View
24-03-2025	Tracing Performance Trends of Self-Help Groups Across India: A Social Computing Analysis	BHASWATI ROY; INDRANI SENGUPTA; SANDIP MUKHERJEE; SAYANTI SAMANTA	2025 International Conference on Computational, Communication and Information Technology (ICCCIT)	DOI	View
24-03-2025	Tracing Performance Trends of Self-Help Groups Across India: A Social Computing Analysis	B. Roy, I. Sengupta, S. Mukherjee, S. Samanta	2025 International Conference on Computational, Communication and Information Technology (ICCCIT)	DOI	View
05-03-2025	The Iterative Dichotomiser 3 Method Improves Soft Skills Training Decisions Using Survey Data	S Gupta, QT Hoang, B Roy, S Chowdhury, S Mukherjee, AK Pathak, DC Duc	2024 IEEE International Conference on Machine Learning and Applied Network Technologies (ICMLANT)	DOI	View
10-01-2025	Blockchain-Enabled Internet of Things for Efficient Construction and Demolition Waste Management: A Framework for Industry 5.0	Dr. Kamalika Tiwari, Dr. Santigopal Pain, Subhasis Datta	7th Regional Science & Technology Congress, 2024-25	DOI	View
10-01-2025	AI-Enabled NPK Sensor System for Precision Floriculture	Suman Karmakar, Samridhi Singh, Subhasis Datta, Kamalika Tiwari, Santigopal Pain	7th Regional Science & Technology Congress, 2024-25	DOI	View
06-08-2024	Optimizing Employee Satisfaction with Health and Safety Using Computational Models and Machine Learning	Choudhary, A., Mukherjee, S., Roy, B., Sengupta, I., Maji, K., Gupta, S.	The 2024 IEEE International Conference on Circuit, Systems and Communication (ICCSC 2024)	DOI	View
06-08-2024	Optimizing Employee Satisfaction with Employee Health and Safety using Computational Model and Machine Learning	Choudhary, A., Mukherjee, S., Roy, B., Sengupta, I., Maji, K., Gupta, S.	2024 International Conference on Circuit, Systems and Communication (ICCSC)	DOI	View
21-12-2023	Analytical Review of the Trends of Microfinance Sector in India on Lending Assets	Sayanti Samanta, Niloy Kumar Bhattacherjee, Bhaswati Roy, Sandip Mukherjee, Gargi Lahiri, Subir Gupta	International Conference on Innovative Sustainable Computational Technologies (CISCT)	DOI	View
21-12-2023	Analytical Review of the Trends of Microfinance Sector in India on Lending Assets	NK Bhattacherjee, S Samanta, B Roy, S Mukherjee, G Lahiri, S Gupta	2023 3rd International Conference on Innovative Sustainable Computational Technologies (CISCT)	DOI	View
29-09-2023	Intelligent user interfaces for Industry 4.0: Improving workplace security by systematically applying machine learning and image processing to identify face mask usage	S Mukherjee, S Samanta, B Roy, N K Bhattacharjee, Bhaduri A, Gupta S	2023 International Conference on Computer, Electronics & Electrical Engineering & their Applications (IC2E3)	DOI	View
24-06-2023	A study on influences of social media ads campaign in political environment of Tamil Nadu: Review Based Article.	Surjadeep Dutta, Arivazhagan R	2ND PRITAM SINGH MEMORIAL (PRISM) CONFERENCE , IIM NAGPUR	DOI	View
15-06-2023	Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0	Sayanti Samanta, Bhaswati Roy, Sandip Mukherjee, Niloy Kumar Bhattacherjee, Subir Gupta	Proceedings Name: Intelligent Human Centered Computing. Conference Name: Doctoral Symposium on Human Centered Computing (HUMAN 2023)	DOI	View
15-06-2023	Performance Analysis of Professional Higher Education Programmes Driven by Students Perception: A Latent Variable Computation Model for Industry 5.0	B Roy, S Mukherjee, NK Bhattacherjee, S Samanta, S Gupta	Doctoral Symposium on Human Centered Computing (HUMAN 2023)	DOI	View
07-06-2023	Impact of Macroeconomic Indicators on the Indian Stock Market: A Study on NSE Nifty	Sayanti Samanta, Indrani Sengupta, Joyjit Patra, Subir Gupta	2023 International Conference on Computational Intelligence, Communication Technology and Networking (CICTN)	DOI	View
07-06-2023	IMPACT OF MACROECONOMIC INDICATORS ON THE INDIAN STOCK MARKET: A STUDY ON NSE NIFTY	INDRANI SENGUPTA, SAYANTI SAMANTA, JOYJIT PATRA, SUBIR GUPTA	2023 INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE, COMMUNICATION TECHNOLOGY AND NETWORKING (CICTN)	DOI	View
10-04-2023	Computational Study to determine the influence of Research on enhancing API	Sayanti Samanta, Sandip Mukherjee, Monalisa Chakraborty, Bhaswati Roy, Subir Gupta	2022 International Interdisciplinary Conference on Mathematics, Engineering and Science (MESIICON)	DOI	View
10-04-2023	Computational Study to Determine the Influence of Research on Enhancing API	S Samanta, S Mukherjee, M Chakraborty, B Roy, S Gupta	022 International Interdisciplinary Conference on Mathematics, Engineering and Science (MESIICON)	DOI	View
11-02-2023	A study on how integration of Facebook (Meta) Marketing and Whatsapp Marketing of Start-up E-commerce Industries will turn the right target audience into the loyal customers	Surjadeep Dutta, Arivazhagan R	INTERNATIONAL CONFERENCE ON REIMAGINING MARKETING WITH TECHNOLOGY	DOI	View
08-10-2022	IMPACT OF MACROECONOMIC INDICATORS ON STOCK MARKET TURNOVER: AN EMPIRICAL STUDY OF THE INDIAN STOCK MARKET	Sayanti Samanta, Indrani Sengupta	4th International Conference on Operations Management	DOI	View
18-08-2022	AUTOMATED STUDENT MERIT PREDICTION USING MACHINE LEARNING	Indrani Sengupta; Chandan Koner; Niloy Kumar Bhattacherjee; Subir Gupta	2022 IEEE WORLD CONFERENCE ON APPLIED INTELLIGENCE AND COMPUTING	DOI	View
10-08-2022	IMPACT OF MACROECONOMIC INDICATORS ON STOCK MARKET TURNOVER: AN EMPIRICAL STUDY OF THE INDIAN STOCK MARKET	INDRANI SENGUPTA, SAYANTI SAMANTA	4th International Conference on Operations Management	DOI	View
01-07-2022	Financial Derivative - An Effective Hedging Tool - A Comparative Analysis with World Derivative Scenario	Sayanti Samanta, Subhasis Datta, Partha Chatterjee	Strategic HR Under Technological Innovation (SHRUTI 2022)	DOI	View
13-05-2022	Towards Industry 5.0- Tertiary Students' Perception on the Digitalized Operation Ecilogy of Competency Building Didactics	B Roy, S Mukherjee, NK Bhattacherjee	International Conference on Operations Management (ICOM-2022)	DOI	View
12-04-2022	Restructuring the Green Consumerism Through e-commerce Portals: A Behavioural Congruence During Post-Covid-19	Indrajit Ghosal,Bikram Prasad,Bijoy Gupta	International Management Conference on "Re-inventing the Future of Work and Business: Challenges, Oppurtunities, and the Path Ahead"	DOI	View
31-12-2012	A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry	Siddhanta, S and Banerjee, N	5th IIMA Conference on Marketing in Emerging Economies	DOI	View

Book Chater

Date	Title	Book Title	Authors	Editor	ISBN	DOI	Link
13-11-2025	Measuring Success Evaluating the Impact of Reskilling and Upskilling	Reskilling and Upskilling in the Age of AI	Rahul Kumar Ghosh, Bijoy Gupta, Gaurav Dutta, Sandip Chakrabarty	Joaanna Rosak Szyrocka, Sumit Tripathy,Manuel B. Gracia, Giuseppe Festa, and Markus A. Launer	1040447120, 9781040447123	DOI	View
01-07-2025	Ethical Artificial Intelligence and Machine Learning in Self-Service Technologies: Enhancing Consumer Trust and Decision-Making	Navigating the Self-Service with Smart Machines	Rahul Kumar Ghosh, Eriona Çela, Sandip Chakraborty, Bijoy Gupta, Gourab Dutta, Sanjukta Chakraborty, Surath Roy	Balraj Verma (Chitkara University, India), Mike Schulze (CBS International Business School, Germany), Timi Olubiyi (West Midlands Open University, Nigeria), and Kamal Upreti (Christ University, India)	9798337312958	DOI	View
06-05-2025	Is the Premier League Really Balanced? Evidence From Multiple Measures	Perspectives in Sustainable Management Practices	Guha, M K and Siddhanta, S	Satyajit Chakrabarti, Soumik Gangopadhyay, Isita Lahiri, Soma Sur, Subrata Chattopadhyay, Rishi Raj Sharma	9781032641966	DOI	View
01-05-2025	Role of Media in Transforming the Workplace and Promoting LGBTQIA+ Inclusive Industry in India	Media and Marginality Inclusion, Exclusion and Representation	Somashri Mondal, Niloy Kumar Bhattacharjee, Sandip Mukherjee & Bhaswati Roy	Jyoti Ranjan Sahoo and V. Vijay Kumar	ISBN 978- 1- 80374- 925- 9 (print)	DOI	View
10-04-2025	Personalized Financial Services through NLP and AI-Driven Innovations in FinTech	Intersecting Natural Language Processing and FinTech Innovations in Service Marketing	Rahul Kumar Ghosh (Brainware University, Kolkata, India), Meghdoot Ghosh (Post Graduate Institute of Hospital Administration, Peerless Hospital Campus, Kolkata, India), Debaleena Roy (Aston University, Birmingham, UK), Bijoy Gupta (Dr. B. C. Roy Engineering College, Durgapur, India), Sanjukta Chakraborty (Seacom Skills University, Birbhum, India), Abhijit Biswas (Globsyn Business School), and Mahuya Basu (Globsyn Business School, Kolkata, India)	Arjun J Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, India), Yam B. Limbu (Montclair State University, USA), and Bruce A. Huhmann (Virginia Commonwealth University, USA)	9798369399446	DOI	View
01-05-2023	Psychosomatic Impacts from COVID 19 among Students of Professional Courses: Risk Factors and Possible Mitigation Interventions	Impact of COVID-19 on Business, Economy and Society	B Roy, S Mondal, S Mukherjee, N K Bhattacherjee, A Roy	S Mitra, B Kapasi, P Bandyopadhyay, L K Joshi, M K Kurmi, R K Paswan	ISBN: 978-1-31-270183-0	DOI	View
31-07-2017	TOTAL FACTOR PRODUCTIVITY GROWTH IN TELECOMMUNICATION SERVICE SECTOR IN INDIA	DEVELOPMENT AND SUSTAINABILITY: A MULTIDIMENSIONAL APPROACH	INDRANI SENGUPTA, PRAVAT KUMAR KURI	ATANU SENGUPTA, SUCHISMITA MONDAL SARKAR	978-81-8484-661-4	DOI	View
31-01-2012	Evidence of Co-integration between Marketing Communication and Sales – a study of Indian personal care industry	Contemporary Issues in Business & Information Management	Siddhanta, S, Banerjee, N and Banerjee, G	PP Sengupta, B Chakrabarti, K Mandal, N Banerjee, G Bandyopadhyay, A De	978-81-8424-744-2	DOI	View
06-01-2011	Application of Reverse Logistics Information System in Retail Supply Chain: A Model Based Approach	Computing, Business Applications and Legal Issues	Datta, Subhasis and Roy, Rajib	by Rashmi Aggarwal (Author), Reema Khurana (Author), Narayan C Debnath (Author)	978-81-7446-936-6	DOI	View

Thesis Supervised

Post Graduate

Name	Year	Topic
Sandip Mukherjee	MBA-2022	TRAINING, DEVELOPMENT AND PERFORMANCE APPRAISAL AT DVC
Sandip Mukherjee	MBA- 2022	EMPLOYEE WELFARE POLICY AT ECL
Sandip Mukherjee	MBA- 2022	Measuring Effectiveness of Online Training and Offline Training
Sandip Mukherjee	MBA- 2022	A STUDY OF THE EMPLOYMENT PROCESS AT ECL
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Recruitment processes at Peerless Inn Hotel Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Training, Development & Learning practices at PCBL Internship Project
DR. BHASWATI ROY	MBA 2021-23	Topic : Employee satisfaction survey at Supreme Industry Internship Project
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Soya Oil in the Durgapur and Panagarh Markets
Dr. Arunava Mookherjee	MBA-22-24	A study to identify the factors affecting Consumer Purchase Intent for Women's Western Casual wear section @ Shoppers' Stop, Durgapur
Dr. Arunava Mookherjee	MBA-22-24	A Comprehensive Study on the Penetration and Visibility of Fortune Mustard Oil in the Durgapur Market.
Dr. Arunava Mookherjee	MBA-22-24	A study to identify the factors affecting Consumer Purchase Intent for Women's Western Formal wear section @ Shoppers' Stop, Durgapur
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Soya Chunks in the Durgapur and Asansol Markets
Dr. Arunava Mookherjee	MBA-22-24	A comprehensive study to determine the Penetration and Visibility of Fortune Sunflower Oil in the Durgapur and Raniganj Markets
Dr. Arunava Mookherjee	MBA-21-23	A Study on the Paradigm Shift in Buying Pattern in Men's Casual Wear in Post-Covid at Pantaloons Durgapur
Dr. Arunava Mookherjee	MBA-21-23	A STUDY ON THE PARADIGM SHIFT IN THE BUYING PATTERN OF WATCHES POST COVID AT SHOPPERS STOP DURGAPUR
Dr. Arunava Mookherjee	MBA-21-23	A Study on the New Category Introduction with New age Group Projection
Dr. Arunava Mookherjee	MBA-21-23	A Study on the Integrated Fashion in Ethnic Wear at Pantaloons Durgapur
Dr. Arunava Mookherjee	MBA-21-23	A STUDY ON THE DYNAMIC MARKET CHANGE AND TREND ANALYSIS WITH MARKETING EVALUATION FOR LADIES WESTERN IN PANTALOONS DURGAPUR
Dr. Arunava Mookherjee	MBA-20-22	A COMPARATIVE STUDY ON THE VARIOUS WEB CONTENT ANALYSIS OF TWO LEADING COMPANIES IN THE PAINT INDUSTRY’

Patent

Name	Year	Description
Sayanti Samanta	2024	Title of Invention: On application and implementation of an automated knowledge generation and decision making system for dynamic social networks in social management.
INDRANI SENGUPTA	2024	PATENT - 202441037834 A: ON APPLICATION AND IMPLEMENTATION OF AN AUTOMATED KNOWLEDGE GENERATION AND DECISION-MAKING SYSTEM FOR DYNAMIC SOCIAL NETWORKS IN SOCIAL MANAGEMENT DOMAIN
Sandip Mukherjee	2024	Patent: 202441037834 A: ON APPLICATION AND IMPLEMENTATION OF AN AUTOMATED KNOWLEDGE GENERATION AND DECISION-MAKING SYSTEM FOR DYNAMIC SOCIAL NETWORKS IN SOCIAL MANAGEMENT DOMAIN

Highlights

Department

MBA