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SOMROOP  SIDDHANTA

HOD

About

somroop.siddhanta@bcrec.ac.in

1979-03-21

2021-05-04

Masters in Business Administration

2B/3 Vivekananda Park, Tetikhola, Durgapur - 713212

236681

Dr. Somroop Siddhanta is a PhD in Management from the National Institute of Technology and an MBA from the Indian Institute of Technology (ISM). At present he is Professor and Head-Faculty of Management Studies, Dr B C Roy Engineering College, Durgapur with more than 18 years of academic experience. His research areas include Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports. He has 10 International Journal publications to his credit including ABDC (A & C categories) and Scopus listed ones along with 10 International Conference publications including conferences in IIMA, XLRI & IIMC. He teaches Specialized Courses in Digital Marketing, Marketing Communications, Sales & Retail, Consumer Behaviour, along with Core Courses in Marketing Management and Corporate Strategy. Prior to joining academics, he had an industry experience of over 2 years in companies such as Eli Lilly & Company and Piramal Enterprises.

Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

Qualifications

Educational Qualifications
  • PhD
  • NIT Durgapur - 2015
  • MBA
  • IIT (ISM) Dhanbad - 2003
  • BSc (H)
  • The University of Burdwan - 2000

CAT of IIMs - 2000

Teaching and R & D experience
Teaching Research Industry
18 4 2

Dr Siddhanta has more than 18 years of academic experience and 2 years of industry experience. He has more than 2 yrs experience in Strategic Planning, Implementation and Control of a gamut of activities for Faculty of Management Studies, BCREC from May 2021 onwards and also for 6 months in the School of Management Studies JIS University, Kolkata. He has more than one year experience as an Associate Professor in School of Management, Presidency University, Bengaluru where he was also a supervisor of two PhD Research Scholars. He also has more than 5 years of experience as Faculty-In-Charge – Internships & Placements which included coordination of Final Placement activities of MBA, BBA and BBA (Sports Management). He was also Course Coordinator of RAI’s PGPRM and MBA-PTU courses during 2009-2011

Specialized Courses in Digital Marketing, Integrated Marketing Communications, Sales & Retail Management, Consumer Behaviour, along with Core Courses in Marketing Management, Corporate Strategy and Business Economics.

Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

1. Awarded for “Outstanding Support & Cooperation in Corporate Relations & Talent Transfer” by NSHM Knowledge Campus on May 13, 2019.

2. 1st prize in Ecomatrix – General Management Event conducted by IIM Calcutta in Intaglio 2002.

Activities

Area of Interest

Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports

Expertise

Measuring Service Quality, Analysis of Print Ads, Sales Role Plays, Time Series analysis

Publications

Journal
Date Title Journal DOI Link
31-08-2023 A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market Gyan Management DOI View
31-08-2021 Does promotional mix have a long-term effect on sales? A case of the pharmaceutical industry in India The IUP Journal of Marketing Management DOI View
23-07-2015 An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India Global Business Review DOI View
04-08-2014 The impact of promotional mix on profit in the B2B sector Marketing Intelligence and Planning DOI View
30-06-2011 The Challenges in Establishing Prerequisites and Characteristic Features of Global Brands Pragyaan : Journal of Management DOI View
01-01-2010 Promotional Mix and Corporate Performance – An empirical study Paradigm-a Management Research Journal DOI View
Conference
Date Title Conference DOI Link
31-12-2012 A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry 5th IIMA Conference on Marketing in Emerging Economies DOI View
Book Chapters
Date Title Book Title Editor ISBN DOI Link
06-05-2025 Is the Premier League Really Balanced? Evidence From Multiple Measures Perspectives in Sustainable Management Practices Satyajit Chakrabarti, Soumik Gangopadhyay, Isita Lahiri, Soma Sur, Subrata Chattopadhyay, Rishi Raj Sharma 9781032641966 DOI View
31-01-2012 Evidence of Co-integration between Marketing Communication and Sales – a study of Indian personal care industry Contemporary Issues in Business & Information Management PP Sengupta, B Chakrabarti, K Mandal, N Banerjee, G Bandyopadhyay, A De 978-81-8424-744-2 DOI View

Participations

Thesis Supervised

Patent

Patents
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