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SOMROOP  SIDDHANTA

HOD

About

somroop.siddhanta@bcrec.ac.in

1979-03-21

2021-05-04

Masters in Business Administration

2B/3 Vivekananda Park, Tetikhola, Durgapur - 713212

236681

Dr. Somroop Siddhanta is a PhD in Management from the National Institute of Technology and an MBA from the Indian Institute of Technology (ISM). At present he is Professor and Head-Faculty of Management Studies, Dr B C Roy Engineering College, Durgapur with more than 18 years of academic experience. His research areas include Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports. He has 10 International Journal publications to his credit including ABDC (A & C categories) and Scopus listed ones along with 10 International Conference publications including conferences in IIMA, XLRI & IIMC. He teaches Specialized Courses in Digital Marketing, Marketing Communications, Sales & Retail, Consumer Behaviour, along with Core Courses in Marketing Management and Corporate Strategy. Prior to joining academics, he had an industry experience of over 2 years in companies such as Eli Lilly & Company and Piramal Enterprises.

Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

Qualifications

Educational Qualifications
  • PhD
  • NIT Durgapur - 2015
  • MBA
  • IIT (ISM) Dhanbad - 2003
  • BSc (H)
  • The University of Burdwan - 2000

CAT of IIMs - 2000

Teaching and R & D experience
Teaching Research Industry
18 4 2

Dr Siddhanta has more than 18 years of academic experience and 2 years of industry experience. He has more than 2 yrs experience in Strategic Planning, Implementation and Control of a gamut of activities for Faculty of Management Studies, BCREC from May 2021 onwards and also for 6 months in the School of Management Studies JIS University, Kolkata. He has more than one year experience as an Associate Professor in School of Management, Presidency University, Bengaluru where he was also a supervisor of two PhD Research Scholars. He also has more than 5 years of experience as Faculty-In-Charge – Internships & Placements which included coordination of Final Placement activities of MBA, BBA and BBA (Sports Management). He was also Course Coordinator of RAI’s PGPRM and MBA-PTU courses during 2009-2011

Specialized Courses in Digital Marketing, Integrated Marketing Communications, Sales & Retail Management, Consumer Behaviour, along with Core Courses in Marketing Management, Corporate Strategy and Business Economics.

Dr Siddhanta's specialization is Marketing. His research interest includes Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports.

1. Awarded for “Outstanding Support & Cooperation in Corporate Relations & Talent Transfer” by NSHM Knowledge Campus on May 13, 2019.

2. 1st prize in Ecomatrix – General Management Event conducted by IIM Calcutta in Intaglio 2002.

Activities

Area of Interest

Marketing Communications, Marketing of Services, Consumer Behaviour and Mathematical Modelling in Sports

Expertise

Measuring Service Quality, Analysis of Print Ads, Sales Role Plays, Time Series analysis

Publications

Journal
Year
Journal DOI/Link/Web Link/UGC Link
2015 An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India. Banerjee, N. Siddhanta, S. Global Business Review, 16(4), pp. 609–622 DOI
2014 The impact of promotional mix on profit in the B2B sector. Siddhanta, S., Banerjee, N. Marketing Intelligence and Planning. 32(5), pp. 600–615 DOI
2012 The effect of marketing communication on sales performance-a study on the personal care industry in India Banerjee, N., Siddhanta, S., Bandopadhyay, G. European Journal of Social Sciences, 28(3), pp. 308–309
2021 Does Promotional Mix Have a Long-Term Effect on Sales? A Case of the Pharmaceutical Industry in India. Siddhanta, S., Guha, M.K. The IUP Journal of Marketing Management, 20(3), pp. 7-24 Web Link
2010 Siddhanta, S., & Chakrabarty, A. Promotional Mix And Corporate Performance - An Empirical Study. Paradigm, 14(1), 97-102. DOI
2012 An Econometric Measurement of the Impact of Marketing Communication on Sales in the Indian Cement Industry. Siddhanta, S., Banerjee, N. European Journal of Business and Management, 4 (8), 65-75 Web Link
2023 A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market. Singh, S. Siddhanta, S. GYAN MANAGEMENT JOURNAL, 18 (1), pp. 21-29 DOI
2015 The Challenges in Establishing Prerequisites and Characteristic Features of Global Brands . Siddhanta, S. Pal, S. Pragyaan: Journal of Management, 9(1), pp. 49–53 Web Link
Conference
Year
Conference National/International DOI/Link/Web Link/UGC Link
2023 Guha, M.K. and Siddhanta, S. Service delivery and Customer Service conundrum: an optimized Importance Performance Analysis of Public Sector Banks. 9th International Conference on Global Business Environment held at IMI Bhubaneswar, Dec15 - 16Dec 2023 International
2018 Siddhanta, S. and Guha, M.K. Competitive Balance in the Indian Premier League – an Empirical Analysis. Mathsport Asia 2018 held at XLRI Jamshedpur, December 10 - 12, 2018 International
2013 Siddhanta, S. and Banerjee, N. A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry. 5th IIMA Conference on Marketing in Emerging Economies held at IIM Ahmedabad, January 9 - 13, 2013 International
2012 Siddhanta, S. and Banerjee, N. An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry. 2nd International Marketing Conference, MARCON 2012 held at IIM Calcutta, December 28 - 30, 2012 International
2012 Siddhanta, S. Banerjee, N. Bandyopadhyay, G. Evidence of Co-integration between Marketing Communication and Sales – a study of Indian personal care industry. International Conference on Business and Information Management-2012 Contemporary Issues in Business & Information Management held at NIT Durgapur, January 9 - 11, 2012 International
2019 Guha, M.K. and Siddhanta, Measuring Sustainability of IPL through Competitive Balance. International Business Research Conference, held at DSMS College Durgapur, March 8, 2019 International
2007 Siddhanta, S. and Pal, S. New Satellite TV regime – the challenges ahead. National Conference on Challenges to Globalization and Strategies to overcome them held at MNM Jain Engineering College, Chennai, March 8, 2007 National
Book Chapter
Year
Book DOI/Link/Web Link/UGC Link
2023 Is the Premier League Really Balanced? Evidence From Multiple Measures. Guha, M.K., Siddhanta, S. Perspectives in Sustainable Management Practices, pp. 176–184 DOI Web Link

Participations

Thesis Supervised

Patent

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